Exploding the Lecture

A great read in this week’s Inside Higher Ed. Are you ready to “Explode the Lecture” in Your Classroom?

by Steve Kolowich
November 15, 2011 – 3:00am

Personal narrative plays an important role in Mike Garver’s teaching style. Garver, a professor of marketing at Central Michigan University, often uses anecdotes from his own life in his lectures, according to one of his students. “It’s a good way to, in his words, ‘Put a movie in your mind,’ ” says Mike Hoover, a senior at Central Michigan, who is currently taking Garver’s course in market research.

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